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INTERCULTURAL CONCEPTS Ethnocentricity We are all ethnocentric Feminine cultures solidarity, equality, leveling Masculine cultures achievement, success, winning Ascription-based cultures status for “who you are”/”where you’ve been” Achievement-based cultures status for “what you do” Deal-focused cultures “time is money” and contracts are the key to business Relationship-focused cultures relationships take time, contacts are the key High-context cultures indirect communication, “saving face” important, formal Low-context cultures direct communication, disagreement “healthy”, informal Neutral cultures show of emotion childish; calm, rational and objective Emotional cultures (affective) show of emotion is healthy and natural; sign of honesty Sequential cultures (monochronic) prefer concentrating on one thing at a time (fixed-time) Synchronic cultures (polychronic) prefer multiplicity of activities (fluid-time) Individualistic  emphasis on the individual Communitarian  emphasis on the gr...