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Trade dress can be product packaging, ad campaigns, the appearance of websites, the overall interior design of a restaurant or retail store, or even the ...

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By pnp brands — however, trademark protection for some types of trade dress might hinder competition to a greater extent than traditional trademarks,.

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It has been said that trade dress. “embraces the total image of a given product, including advertising materials and marketing techniques.”4 the. supreme ...

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Trade dress may thus be protected and enforced under the lanham. act, whether it is registered or unregistered, similar to trademarks and service marks (though ...

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“trade dress” functions as either a trademark or service mark. a “trademark” is any word, term, phase, symbol, logo, design, shape, tag line, ...

You do not need to register your trade dress as a trademark in order to protect it from copying, though federal trademark registration has certain definite ...

Trademark and trade dress. the integrity of a company's brand depends on effective trademark protection. having litigated on “both sides of the v,” our ...

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Successfully enforcing, defending and licensing their invaluable trademark and trade dress rights. red bull,. harleydavidson, barbie, hot wheels, k-swiss, ...

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A trademark holder must articulate the specific elements that comprise its distinct trade dress so a court can evaluate claims of infringement. □. □.