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AN EXPLORATION OF DEMAND FOR PHYSICAL ACTIVITY A thesis submitted for the degree of Doctor of Philosophy by Nana Kwame Anokye Health Economics Research Group Brunel University October 2009 ii Abstract The aim of this thesis is to contribute to the understanding of demand for physical activity. Given the government‟s target to increase the proportion of the population who are physically active, we need to know the determinants of demand for physical activity in order to identify target areas for policy. The relevant components of the demand function for physical activity, which were identified from reviews of theoretical and empirical literature on physical activity behaviour, established the need to account for costs (i.e. time and money costs) and perceived benefits among other factors in explaining physical activity behaviour. To date, there is a paucity of studies looking at this issue particularly from an economic perspective, mainly due to the lack of such data. This thesis theref...