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1 Consumer Uptake Modeling – Multi-Modal Mobility Richard Gonzalez, Vineet Raichur and David Chock University of Michigan 2 Executive Summary This project was funded by the Graham Sustainability Institute as part of its work on promoting livable communities. The livable communities initiative seeks to research a broad array of policies, interventions, innovations and partnerships that best enable urban areas to create more livable communities. The key goals of this project are to review the relevant literature, provide a new modeling framework, and collect new data all in service of developing multi-modal mobility choice models that can inform policy decisions and provide a platform to examine the impact of different policy decisions. The present project focused on Portland, Oregon as a test site with the view that the modeling framework could scale to different cities both in the US and abroad. The project was completed mainly in collaboration with Metro, which is the Portland metropo...