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Cost-cutting versus corporate transformationOften, when Alvarez & Marsalis called in to work with senior management teams on transformation initiatives, the default question is how quickly can we reduce our costs? So-called “efficiency offices” and internal “transformation” teams start with EBITDA improvement goals that often focus too heavily on cost.TRUE TRANSFORMATION REVOLVES AROUND THE CUSTOMER Corporate Transformation ServicesImpactful, sustainable change keeps companies calling A&MPAGE 1Issue 2, October 23, 2017The LessonTo win support for change at every level of the organization, the transformation must be anchored in clearly articulated strategic priorities and the enterprise’s customer value proposition.www.alvarezandmarsal.comTHE CUSTOMER IS FUNDAMENTAL TO THE JOURNEYWhen Amazon.comlaunched in 1995, it was with the mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and [to] endeavor to offer it...