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Cross-Cultural CommunicationCross-cultural communication is normally thought of as communication that takes place between members ofwhole cultures in contact or between their cultural spokespersons or representatives. Cross-culturalcommunication is distinguished from intracultural communication, which occurs between people sharing acommon culture, and intercultural communication, which refers to exchanges in interpersonal settings betweenindividuals from different cultures. William B. Gudykunst identifies both intercultural communication and cross-cultural communication as segments of intergroup communication.When researchers want to compare or contrast the communication of people from different cultures and explainhow communication varies from one culture to another, then a cross-cultural communication study occurs.William B. Gudykunst and Carmen M. Lee identify this type of research as among the several approaches forincorporating culture into communication theories. Such theorizing ...