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IP Law Firms of the Future Think Tank ReportExecutive Summary 1 Introduction Executive Summary: IP Law Firms of the Future Think Tank Report IP law firms are increasingly involved in matters beyond traditional trademark protection and enforcement issues. In-house teams are looking for strategic partners for a myriad of issues, which may include traditional intellectual property (IP) legal issues, but are also just as likely to relate to regulatory issues in an online world, public relations, policy, data privacy, and more. Consequently, law firms must be prepared with the knowledge and flexibility to counsel and support business clients across wide-ranging industries and issues. They are also faced with new challenges and opportunities, including new technologies that impact the way firms operate and how society behaves and communicates; changes to their clients’ needs and expectations; the changing landscape for IP; and increasing competition. In 2019, Etienne Sanz de Acedo, CEO of th...