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Contents lists available at ScienceDirectElectoral Studiesjournal homepage: www.elsevier.com/locate/electstudUnder friendly fire: An experiment on partisan press, fragmented oppositionand voting behaviorSandra Boteroa, Rodrigo Castro Cornejob,∗ , Laura Gamboac, Nara Pavãod , David W. Nickerson ea School of Political Science, Government, and International Relations, Universidad Del Rosario, Colombiab Department of Political Studies, CIDE, Mexicoc Department of Political Science, Utah State University, USAd Department of Political Science, Federal University of Pernambuco, Brazile Department of Political Science, Temple University, USAA B S T R A C TStatements in which a one-sided partisan media source criticizes a politician aligned with it—friendly fire—are particularly persuasive. This literature assumes abipartisan context. We argue that when there is a dominant party on one side of the political spectrum with a strong link with a media outlet, voters treat attacksagainst a co-partis...