/ 0
60%
Table of contents

Document in text mode:

GENERAL MOTORS ‘EVERYBODY IN’ Dr. EV-il FACT SHEET CAMPAIGN: Everybody In Dr. EV-il CHANNELS: YouTube – https://www.youtube.com/gmblogs Twitter – @GM #EverybodyIn Instagram - @generalmotors LinkedIn -- https://www.linkedin.com/company/general-motors/ Facebook – https://www.facebook.com/generalmotors/ CAMPAIGN OVERVIEW: General Motors will extend its integrated marketing campaign – “Everybody In” – to the big game to inspire fans to join the company in creating an all-electric, zero-emissions future by driving an electric vehicle. The campaign seeks to normalize EVs and differentiate GM’s Ultium Platform as a leading EV technology, reuniting the cast of Austin Powers to take aim at climate change in a humorous, lighthearted way. The GMC HUMMER EV SUV and Pickup, Cadillac LYRIQ, Chevy Silverado EV, and the BrightDrop EV600 are prominently featured in the spot. It also shows future Cadillac autonomous concepts, including the InnerSpace, SocialSpace and Personal Space. The campaign include...