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International Journal of Academic Research in Business and Social Sciences 2016, Vol. 6, No. 10 ISSN: 2222-6990 161 www.hrmars.com Global Communication – Global Culture? – Influence Variables of Intercultural Communication in Virtual Teams and Signs of Virtual Culture Petia Genkova, Osnabrück University of Applied Sciences, Faculty of Economic and Social Sciences, Caprivistraße 30a D-49076 , Germany DOI: 10.6007/IJARBSS/v6-i10/2344 URL: http://dx.doi.org/10.6007/IJARBSS/v6-i10/2344 Abstract: Collaboration within virtual teams is becoming more and more important in business environment. Different studies try to identify factors which can contribute and augment effectiveness and efficiency within these teams. The following article- which is based on the results of a quantitative and qualitative study conducted in Germany and in the USA- shows that in both, the area of media competence as well as in the area of Intercultural Competence, lies the potential to improve the collaboration betw...