Isas insights - institute of south asian studies

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By r advani — the general lack of film franchises in hindi cinema can be linked to several reasons. one, the genre-specific nature of films in hollywood ...

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ISAS Insights No. 239 – 17 January 2014 29 Heng Mui Keng Terrace #08-06, Block B, National University of Singapore, Singapore 119620 Tel: 6516 6179 / 6516 4239 Fax: 6776 7505 / 6314 5447 Email: [email protected] Website: www.isas.nus.edu.sg Showcasing of Indian Cinema: Global Success of Dhoom3 Rahul Advani1 Introduction Long considered one of India’s biggest cultural exports, Hindi films have been able to penetrate global consciousness in ways that most tourism ministries could only dream of. They are one of the most popular forms of entertainment not only within South Asia but also in countries outside with large South Asian Diaspora populations such as the United Kingdom and the United States. Even in countries as diverse as Nigeria, Malaysia, Indonesia, Egypt and Iran, Hindi films have garnered strong following among local audiences through their unique brand of entertainment. However, the highly romantic depictions of love, ostentatious wedding sequences and melodramatic family fe...

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