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Full Terms & Conditions of access and use can be found athttps://www.tandfonline.com/action/journalInformation?journalCode=rcel20Celebrity StudiesISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rcel20Keanu Reeves, John Wick, and the myths andtensions between star brands and franchisepropertiesSarah ThomasTo cite this article: Sarah Thomas (2022): Keanu Reeves, John￿Wick, and the mythsand tensions between star brands and franchise properties, Celebrity Studies, DOI:10.1080/19392397.2022.2063405To link to this article: https://doi.org/10.1080/19392397.2022.2063405© 2022 The Author(s). Published by InformaUK Limited, trading as Taylor & FrancisGroup.Published online: 17 Apr 2022.Submit your article to this journal Article views: 86View related articles View Crossmark data Keanu Reeves, John Wick, and the myths and tensions between star brands and franchise propertiesSarah ThomasDepartment of Communication and Media, University of Liverpool, Liverpool, UKABSTRACTTh...