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10.1177/0261927X04273036JOURNAL OF LANGUAGE AND SOCIAL PSYCHOLOGY / March 2005Walther et al./ AFFINITY IN CMC AND FTF COMMUNICATIONLET ME COUNT THE WAYSThe Interchange of Verbal andNonverbal Cues in Computer-Mediated and Face-to-Face AffinityJOSEPH B.WALTHERTRACY LOHCornell UniversityLAURA GRANKAStanford UniversityAlternativeviewsofcomputer-mediatedcommunicationsuggestthatitisdevoidofaffec-tivecuesandinterpersonalexpression,orthatthetranslationofaffectintoverbalcuesfacilitatesrelationalcommunication.Littleresearchhasexaminedbasicaffectivecom-municationonline,mirroringadearthofempiricalresearchidentifyingspontaneousaffectiveverbalcuesinface-to-faceinteraction.Anexperimentpromptedparticipantstoenactgreaterorlesseraffinityinface-to-faceorsynchronouscomputerchatdyadsinordertoassesstheproportionofaffectexpressedverballyonlinecomparedtothatwhichisver-balofflineandthespecificbehaviorsthataccountforaffectivecommunicationineachchannel.Partners’ratingsdemonstratedaffectiveequivalencyacrosssettin...