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23/04/2021Gartner Reprinthttps://www.gartner.com/doc/reprints?id=1-25QQIYWN&ct=210405&st=sb33/33Offering (Product) Strategy: The vendor's approach to product development and delivery thatemphasizes differentiation, functionality, methodology and feature sets as they map to currentand future requirements.Business Model: The soundness and logic of the vendor's underlying business proposition.Vertical/Industry Strategy: The vendor's strategy to direct resources, skills and offerings to meetthe specific needs of individual market segments, including vertical markets.Innovation: Direct, related, complementary and synergistic layouts of resources, expertise orcapital for investment, consolidation, defensive or pre-emptive purposes.Geographic Strategy: The vendor's strategy to direct resources, skills and offerings to meet thespecific needs of geographies outside the "home" or native geography, either directly or throughpartners, channels and subsidiaries as appropriate for that geography and m...