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Netflix What College Students Tell Us Regarding Their Attitudes Towards Netflix: A Focus Group Report Annenberg School for Communication & Journalism University of Southern California Methods and Introduction Netflix is an online instant streaming service that also provides a mail DVD service. Founded in 1997 by Marc Randolph and Reed Hastings, the company has grown as one of the largest global entertainment distribution services. Netflix now partners with many consumer electronics companies to offer streaming services on various Internet-connected devices, such as tablets and smartphones, and has recently introduced their own exclusive content. The objective of the Netflix focus group was to find Netflix’s overall reputation and performance from the perspective of college students. The focus group method was chosen in order to better gauge how college-aged customers felt about Netflix. The open-ended exploration of focus group research allowed us to explore student’s thoughts about Ne...