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copyright basics ©2006, 2015 Fenwick & West LLP. Some Rights Reserved. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.This article originally appeared in the California Bar Journal as an educational piece for attorneys not expert in intellectual property law, but is suitable for non-attorneys as well.You have been helping a client set up her consulting business for failing bookstores (Speak Volumes Recovery Group), and she mentions that she has developed a PowerPoint presentation and hand-outs for use in their seminars. “Do you think we should trademark or copyright these materials?” she asks. “We’re really jazzed about the slides; we made them much more exciting by using a lot of photos we found on the internet. Also, the manuals we give our customers include some great ideas we’ve developed about bookstore inventory control — the copyright will keep our competitors from using our ideas if we register the manual, right?”“Well,” y...