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THE BEHAVIOURAL DRIVERS MODEL THE BEHAVIOURAL DRIVERS MODELA CONCEPTUAL FRAMEWORK FOR SOCIAL AND BEHAVIOUR CHANGE PROGRAMMING The Behavioural Drivers Model: A Conceptual Framework for Social and Behaviour Change ProgrammingAuthor: Vincent Petit, Communication for Development Regional Advisor, UNICEF Middle East and North Africa The development of the framework has benefited from the contributions of UNICEF staff, in particular Line Baago-Rasmussen, Helena Ballester Bon, Alessia Radice, Violeta Cojocaru and Rafael Obregon. The synthesis of decision-making and behavioural theories and models was conducted with the support of the University of Pennsylvania, Social Norms Group (PENN SoNG), under the leadership of Andrés Casas Casas and with contributions by Tung Bui, Douglas Paletta and Peter McNally. Interactions with The Learning Collaborative to Advance Research and Practice on Normative Change for Adolescent Sexual and Reproductive Health were instrumental in identifying and discussing...