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45CHAPTER 2The Cultural ContextCHAPTER OBJECTIVESAfter reading this chapter, you should be able to 1. recognize that cultures are dynamic, fluid, and not static entities; 2. compare and contrast individualism and collectivism; 3. identify some cultures that are individualistic and some that are collectivistic; 4. recognize that no culture is purely individualistic or purely collectivistic; 5. compare and contrast high- and low-context cultures; 6. identify some cultures that are high context and some that are low context; 7. compare value orientations among cultures; 8. compare and contrast large and small power distance cultures; 9. identify some cultures that are large power distance and some that are small power distance;10. compare and contrast large and small uncertainty avoidant cultures;11. identify some cultures that are weak uncertainty avoidant and some that are strong uncertainty avoidant; and12. assess your degree of individualism/collectivism, vertical and horizontal indiv...