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The Rankings Game: Effects of U.S. News’ Best Colleges on Student Enrollment Decisions Lindsay Pontello Advised by Hilarie Lieb MMSS Senior Thesis, Northwestern University May 2018 2 Acknowledgements First, I would like to thank my parents, Robert and Leslie Pontello, for providing me with the opportunity to attend Northwestern University and for supporting me at every step along the way. I am also so thankful for my thesis advisor Professor Hilarie Lieb, who shared the same enthusiasm towards my topic and offered great direction and advice. In addition, a huge thank you goes out to my MMSS professors and classmates; my MMSS experience would not have been the same without all of you, and your support while writing this thesis has meant so much to me. 3 Table of Contents Abstract ...........................................................................................................................................4 Introduction ...........................................................