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Procedia - Social and Behavioral Sciences 155 ( 2014 ) 4 – 8 Available online at www.sciencedirect.com1877-0428 © 2014 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/).Peer-review under responsibility of School of Multimedia Technology & Communication, Universiti Utara Malaysia.doi: 10.1016/j.sbspro.2014.10.247 ScienceDirectThe International Conference on Communication and Media 2014 (i-COME’14), 18-20 October 2014, Langkawi, MALAYSIA The Semiotic Perspectives of Peirce and Saussure: A Brief Comparative Study Halina Sendera Mohd. Yakina*, Andreas Totua aUniversiti Malaysia Sabah, 88400 Kota Kinabalu, Sabah, Malaysia Abstract The primary purpose of this paper is to make a comparative analysis between two leading scholars’ perspectives on semiotic theory, namely Charles Sanders Peirce and Ferdinand de Saussure. In addition, it is also aimed at discussing the linkage between communicati...